International Men’s Day is celebrated globally on November 19, and it’s the perfect opportunity for ecommerce businesses to create targeted campaigns that resonate with male audiences. Whether it’s special offers, themed designs, or unique product launches, this day can significantly boost online sales. In this blog, we’ll explore how Shopify ecommerce businesses can leverage this event with the right Shopify page templates, email marketing campaigns, and ecommerce strategies.

History of International Men’s Day

International Men’s Day was first established in 1999 to promote positive male role models and raise awareness of men’s health issues. The day celebrates men’s contributions to society, community, and family.

While it’s recognized worldwide, International Men’s Day is especially popular in Australia, the UK, and other parts of Europe. The event presents a unique marketing opportunity for brands to engage with male audiences and their families looking for gift ideas or products designed specifically for men.

Ecommerce Product Ideas for International Men’s Day

International Men’s Day presents an excellent opportunity for ecommerce businesses to capture the attention of a male audience, as well as their families and friends looking for thoughtful gifts. To maximize your sales, you need to offer a wide range of products that cater to the preferences and needs of men in different age groups and interests. Here’s a deep dive into popular product categories and crucial insights for ecommerce success:

1. Grooming Kits and Self-Care Products

Men’s grooming routines have become increasingly popular. To capitalize on this trend, ecommerce businesses can create well-curated grooming bundles that include items like shaving creams, beard oils, and moisturizers. Highlight organic or eco-friendly ingredients in the product descriptions to appeal to conscious consumers. Offering grooming products through a subscription model can drive repeat purchases.

2. Apparel and Accessories

Fashion remains an evergreen product category. Businesses can launch limited-edition clothing or accessories, such as watches or ties, for International Men’s Day. Personalization plays a big role—customers are often willing to pay a premium for items with customized engravings. Gift sets combining various accessories, like belts, cufflinks, or watches, can serve as excellent choices for customers seeking to celebrate men in their lives.

3. Health and Fitness Gear

With increasing focus on fitness among men, ecommerce stores can market gym equipment, supplements, and smartwatches. Promote these products as part of a holistic fitness solution. High-ticket items like fitness gadgets appeal to men interested in tracking their progress. Offering discounts or bundles tied to International Men’s Day will further enhance sales potential.

4. Tech and Gadgets

Tech and gadgets are always popular choices for male customers. Focus on the latest innovations, from wireless headphones to smart home devices. Cross-sell related tech products like smart home bundles to increase overall cart value. Personalized engravings on gadgets add a thoughtful touch.

5. Subscription Services

Subscription services offer ongoing engagement. Market monthly grooming kits, snack boxes, or tech-related subscription services as gifts that keep giving. Offering flexible subscription plans and emphasizing the unique experience will make these services more appealing.

Sales Tips For Men’s Shopify Stores on Men’s Day

• Emphasize Giftability: Make sure your store highlights products as great gifts through bundles, personalization, or exclusive offers.
• Create Urgency: Use limited-time offers, exclusive discounts, and countdown timers.
• Offer Customization: Personalization options add a premium touch to your product line.
• Optimize for SEO: Use keywords like “International Men’s Day gifts” to attract shoppers.

Shopify Landing Page Template for International Men’s Day

Use Shopify Landing Page Template

Time is often a crucial resource for ecommerce businesses, especially when preparing for seasonal events like International Men’s Day. Using pre-built templates can save valuable time, allowing you to focus on other critical aspects of your marketing campaigns. A pre-designed, easy-to-edit Shopify landing page can streamline the setup process and enhance your store’s appeal for this special occasion. Introducing Canvify, a tool that helps you quickly design disposable sections or entire landing pages for events like International Men’s Day. With Canvify, you can start with a customizable template tailored to resonate with a male audience. Once edited, you can seamlessly upload the design to your Shopify store without coding.

To save time, Canvify offers pre-made templates, including an International Men’s Day landing page that you can edit to highlight your best-selling products, promotions, and limited-time offers.

Landing Page Design Tips for Men’s Audience:

• Bold Color Scheme: Use strong, masculine colors like navy blue, charcoal, or deep black to create a theme that appeals to your male audience.
• Clear Call-to-Actions: Ensure that your CTAs are bold and visible with action-driven language like “Shop Now.”
• Gift Guide Section: Highlight a curated collection of gifts to drive traffic to your top products.
• Special Promotions and Pop-Ups: Offer exclusive discounts through well-timed pop-ups to boost conversions.

Campaign Ideas to Boost Shopify Sales on International Men’s Day

• Email Marketing Campaigns: Segment your list to target male customers and their families with personalized gift guides and discount codes.
• Social Media Giveaways: Run giveaways where participants can win a men’s grooming kit or other popular products.
• Bundling Offers: Create special product bundles like “Men’s Essentials” to encourage larger purchases.
• Influencer Collaborations: Partner with male influencers to promote your products.
• Flash Sales and Limited Editions: Offer flash sales and limited edition items to create urgency.
• Charity Partnership: Partner with charities focused on men’s health and donate a percentage of sales to boost consumer engagement.

SEO and Keywords for International Men’s Day Campaigns

1. Research Consumer Intent

Understand what your target audience is searching for around International Men’s Day. Use tools like Google Trends and customer feedback to identify seasonal keywords like “personalized men’s gifts.”

2. Competitor Analysis

Analyze what keywords competitors are ranking for using platforms like SEMrush or Ahrefs to refine your own strategy.

3. Product-Specific Keywords

Tailor keywords to your product categories, such as “noise-canceling headphones for International Men’s Day.”

4. Use Long-Tail Keywords

Drive more qualified traffic with long-tail keywords like “custom engraved men’s wallets.”

5. Create Keyword-Focused Content

Embed keywords naturally into your content, such as blogs like “Top Gifts for Men on International Men’s Day.”

6. Leverage Local SEO

Include local terms like “International Men’s Day UK” to improve visibility in specific regions.

7. PPC Keyword Targeting

Bid on specific keywords tied to International Men’s Day for paid campaigns, like “men’s grooming kit sale.”

Conclusion

International Men’s Day provides an excellent opportunity for ecommerce businesses to connect with male audiences through thoughtful products and well-crafted campaigns. With the right website design, email marketing strategies, and product offerings, your Shopify store can capitalize on this event and boost sales.