How to Launch A One Product Shopify Store | Tips & Templates
Launching a Single Product Shopify Store is one of the smartest moves if you have a strong product with a clear value proposition.
But success doesn’t just come from having a good product — it’s about presentation, trust, and smooth buying experiences.
In this guide, you’ll learn how to launch a one product store step-by-step, tips to maximize success, examples of what works, and where to find the best single product store templates.
Why Start a Single Product Shopify Store?
- Focuses all attention on one solution.
- Simplifies marketing, making it easier to craft strong messaging.
- Reduces operational complexity like inventory management.
- Faster to set up and test the market.
Brands like BlendJet and OuraRing started with a single product — and built multi-million dollar empires around it.
Step 1: Choose the Right Product
Your product must:
- Solve a clear problem
- Be unique or differentiated
- Be easy to explain in a few seconds
- Have strong margins to afford paid ads
💡 Tip: Look for products that spark immediate curiosity or excitement.
Step 2: Pick the Right Single Product Store Templat
Choosing the right Shopify theme for one product store sets the tone for your brand.
✅ Must have:
- Hero image or video
- Immediate product benefits
- Social proof sections
- Clear CTA buttons (“Buy Now,” “Learn More”)
Recommended Templates:
- Tressande Hair Saloon Store Landing Page Template
- Handmade Knitted Sweaters Store Template
➡️ Read our blog on 6+ stunning Shopify templates for 1-page stores.
Step 3: Craft a Clear and Compelling Offer
People don’t buy products; they buy solutions.
Your landing page must answer:
- What problem does this solve?
- Why is it better than alternatives?
- What’s the cost vs. value tradeoff?
Elements to add:
- A hero headline with the core benefit
- Short product explainer (video or gif if possible)
- Bullet-point features and advantages
- Real customer testimonials or user photos
Tip: Use the free templates designed by Canvify to get started with minimum effort and best designs.
Step 4: Build Trust Early
When you sell only one product, visitors either trust you fast—or leave.
Add these trust elements:
- ✔️ Money-back guarantees
- ✔️ Secure checkout badges
- ✔️ Reviews and testimonials
- ✔️ Awards, certifications, or expert mentions
See best one product Shopify store examples to learn more.
Step 5: Make Buying Effortless
A complicated checkout is a conversion killer.
✅ Optimize your store for speed.
✅ Keep only one call to action: “Buy Now” or “Get Yours Today.”
✅ Allow express checkouts like Shop Pay, Apple Pay, PayPal.
🔑 Tip: Fewer steps = higher conversion.
Step 6: Prepare Pre-launch Hype (Optional But Powerful)
Before your store goes live:
- Create a teaser landing page (“Coming Soon”)
- Collect early emails with a discount offer
- Build excitement on social media
Even if you don’t have a big audience yet, this helps warm up your first customers.
➡️ Read our blog on 5 actionable insights to get early customers on Shopify.
Step 7: Launch & Test
When you launch:
- Test different headlines and hero images
- Try running small paid ads to see how people react
- A/B test button colors, CTAs, and offers
Success comes from iteration, not luck.
Real Examples of Successful Single Product Shopify Stores
| Store | Product | What They Did Right |
|---|---|---|
| BlendJet | Portable blender | Strong video demos, bright visuals |
| Lifestraw | Emergency water filter | Purpose-driven messaging |
| Truff | Gourmet hot sauce | Luxury branding for a simple product |
Study these examples closely. They balance simplicity, strong branding, and sharp value propositions.
Best Templates to Start Your One Product Shopify Store With
Need a shortcut?
Here are top Single Product Store Templates:
Canvify Templates:
Canva Templates:
💬 Want an easy way to launch?
Use Canvify to directly export Canva designs to Shopify—no coding, no hassle.
Conclusion
Building a Single Product Shopify Store is one of the leanest, smartest ways to start an ecommerce business today.
With the right single product store template, clear messaging, trust-building, and smooth buying experiences—you set yourself up for a faster, stronger launch.
If you’re ready to build a beautiful store without the usual tech headaches, explore Canvify’s free templates and start today! 🚀
Less clutter, more selling.