Giveaways can turbocharge your Father’s Day marketing by driving huge engagement and attracting new customers to your ecommerce store. People love the chance to win something special for Dad (or themselves), and a well-executed giveaway can create buzz around your brand. In this blog, we’ll explore 15 engaging Father’s Day giveaway campaign ideas, with examples spanning different industries. Whether you sell grooming products, tech gadgets, fashion, or anything in between, these ideas will help you harness the excitement of Father’s Day 2025. We’ll also cover tips on showcasing user-generated content from your contest using tools like EmbedAny, and how to build a quick landing page with Canvify for your giveaway. (For broader Father’s Day promotion tactics, see our Promotions Ideas guide, and for marketing beyond giveaways, check out our Father’s Day Advertising Ideas blog.)

1. Social Media Comment-to-Win Contest

One of the simplest yet most effective giveaway formats is the classic “Comment to Win” on social platforms. Post a Father’s Day themed image or question on your brand’s Facebook, Instagram, or Twitter and ask followers to answer a question or tag a friend in the comments. For example: a coffee roaster could post “What’s one word to describe your dad? Tell us and win a gourmet coffee set for him!” Entrants participate by commenting (and optionally following your account or tagging a friend for extra reach). After a set deadline, randomly pick a winner from the comments. This type of giveaway can go viral with minimal effort – each comment increases your post’s visibility.

Just be sure to clearly state the rules (deadline, how winner is chosen, and that the giveaway isn’t affiliated with the social platform) in the post caption. The prize should be relevant (your product or a gift card to your store) and valuable enough to entice responses.

2. Father & Child Photo Contest

Encourage your community to share heartwarming content by hosting a photo contest. Ask customers to submit a favorite photo of them with their father (or father figure) along with a caption or story. You can run this on social media with a hashtag (e.g., #BestDadMoment) or via a special landing page. For example, a children’s clothing boutique might launch a “Dad & Me Matching Outfit” photo contest, where participants post pictures wearing matching outfits and tag the store.

The most creative or heartfelt entry wins a prize (judged by your team or by community votes). This not only generates lots of user-generated content (UGC) for your brand, but also taps into the emotions of the occasion – which can foster loyalty. You can showcase some of the best entries on your site (using EmbedAny to pull in the social media posts directly) to get visitors excited and encourage last-minute entries. Prize idea: a big gift bundle featuring your products, or a professional photo shoot for the winning dad and family.

3. “Nominate a Dad” Giveaway

Not all heroes wear capes – celebrate inspiring dads by running a nomination-based giveaway. Ask your audience to nominate a deserving dad and explain why he should win a special prize. This can be done through a form on your website or in the comments of a social media post.

For instance, a fitness brand could invite people to nominate a dad who has made a healthy lifestyle change, or a tools manufacturer might ask for stories of a dad who’s always helping out in the community. The key here is the story: it brings emotional engagement and lets your brand shine a spotlight on customers and their loved ones.

Choose one or multiple winners based on the most compelling stories (you might need a panel of judges or criteria for fairness). The prize could be a premium version of your product or a prize package donated by your brand and partners. Sharing the winning story (with permission) is also great content for social or email around Father’s Day, showcasing that your brand values amazing dads.

4. Hashtag Challenge on TikTok or Instagram Reels

If you want to target a younger demographic and go viral, consider a Father’s Day Hashtag Challenge on TikTok or Instagram. Create a fun challenge that relates to your brand and the holiday. For example, a grooming products company might start a #DadBeardGlowUp challenge where people post short videos transforming their dad’s look using the company’s beard grooming kit.

A snack company could do a #SnackWithDad challenge where families share clips of them trying your snacks together. Provide a clear prompt and your branded hashtag, and explain how to enter (usually by posting with the hashtag and following your account). Offer attractive prizes for the top video(s) – possibly based on creativity or number of likes/shares.

This kind of contest can result in a flood of user-generated video content. You can embed some of the best TikTok entries on your campaign landing page using EmbedAny to show the fun in real-time. Even those who don’t win will have spread the word about your brand to their social circles in the process.

5. Trivia Quiz Giveaway

Engage those brainy dads and families with a Father’s Day trivia or quiz. For example, host a live trivia contest on your Instagram Stories or Twitter about famous dads, fatherly quotes, or even fun facts related to your products (“How many ingredients are in our special BBQ sauce?”). Participants can submit answers through a form or quiz app. Those who get all answers correct (or a high score) are entered into a draw to win a prize.

Alternatively, make it a timed quiz and reward the first X people who answer all questions correctly. A bookstore might run “Father’s Day Literary Trivia” asking questions about famous fathers in literature, while a sports gear retailer could do trivia about historic sports dad moments. This kind of giveaway is great for engagement because it’s interactive and sharable (“challenge your friends!”). It also subtly educates participants about your brand or products if you weave those into questions.

Use an online quiz tool and embed it on a landing page for a seamless experience – you can use Canvify to design a quick quiz page with a Canva template and have EmbedAny embed the quiz widget if needed.

6. “Dad Joke” Contest

Father’s Day and dad jokes go hand in hand. Run a contest to find the ultimate dad joke among your audience. Prompt your followers: “Share your best (or worst) dad joke in the comments – the one that makes us groan and laugh the most wins!” This works especially well on platforms like Facebook or Instagram where people can comment. It’s a lighthearted contest that encourages a lot of engagement (and laughter).

A novelty gift store or t-shirt brand could offer the winner a product featuring their joke (e.g., printing the joke on a mug or shirt) as a personalized prize, along with a gift card. Even if your brand is more serious, one day of humor can humanize it. During the contest, you might highlight some of the funniest entries on your Story or feed (with credit), which gives participants a little fame.

Afterward, compile the top 10 jokes into a blog post or email to keep the fun (and your brand) in front of people. The “Dad Joke Contest” is likely to get shared as people tag their pun-loving friends.

7. Collaborative Giveaway with Influencers

Partner with a relevant influencer or micro-influencers to expand the reach of your Father’s Day giveaway. Find an influencer who resonates with your target audience – perhaps a popular dad blogger, a YouTube tech dad, or a mom influencer who often buys gifts for her husband/father. Collaborate on a giveaway where the influencer announces the contest to their followers, usually requiring actions like following both your accounts and tagging friends.

For example, a tech gadget store might have a YouTube dad run a giveaway for a new gadget, or a men’s fashion brand could partner with a style influencer dad to give away a wardrobe bundle. The influencer’s endorsement adds credibility and brings in new potential customers. Make sure to include your branding in the post and perhaps have the influencer create content (like “My top 5 Father’s Day gift picks” featuring your products).

This not only boosts entries but also acts as native advertising. Track entries, choose a winner fairly, and have the influencer announce the winner (with your confirmation) for transparency. It’s a win-win: their followers get a chance at a prize, and you gain exposure to a wider audience.

8. Giveaway for Reviews or Testimonials

Leverage the power of customer love by running a giveaway that incentivizes reviews or testimonials around Father’s Day. For instance, invite customers to leave a review on a product they bought “for Dad” (or a testimonial about how your product made a great Father’s Day gift) and they’ll be entered to win a prize. A gadget store could email recent customers: “Tell us how your dad liked the new gadget and enter to win a $100 gift card!” Make it easy by allowing them to submit via a form or directly on your product page reviews.

Emphasize honesty in reviews (this isn’t about getting only positive feedback, it’s about engagement – though happy customers often will praise the product). This campaign not only generates UGC and social proof for your site, but also shows that you value customer feedback. You can randomly draw a winner from all who submitted reviews in that timeframe. Just be sure to clearly outline the rules and that by entering, they give permission for you to possibly share their testimonial (if you plan to use them in marketing).

A side benefit: those new reviews can help other shoppers decide on purchases, well beyond Father’s Day.

9. Scavenger Hunt or Puzzle Giveaway

Make your Father’s Day promotion into a game. Create a scavenger hunt or puzzle that customers must solve, with a prize draw for those who complete it. For example, hide little Father’s Day icons (like a tie or mustache icon) on various product pages on your website – announce that “We’ve hidden 5 necktie icons on our site. Find them all and get entered to win the Ultimate Dad Gift Set!” Participants might have to submit the list of pages or a special code from each page via a form. Alternatively, do a digital puzzle: maybe a riddle where answers are found in your blog posts or product descriptions.

A gaming or hobby store could create a crossword or jigsaw puzzle (perhaps using a third-party tool) with a Father’s Day theme, and those who solve it can enter a draw. This approach is fun and drives people to browse your site (increasing the chance they’ll spot something to buy). It’s a bit more complex to set up, but definitely memorable. Use your social media and email to drop hints if needed and generate excitement (“Have you found all the clues yet? Here’s a hint for clue #3…”). The prize should be enticing given the effort – a big bundle or a high-value item works well.

10. UGC Contest: “Show Us Your Dad’s Faves”

Encourage user-generated content that features your products by asking customers to share photos or videos of “Dad’s favorite yourproductyour productyourproduct”. For example, if you sell a food item, ask families to post a video of Dad’s reaction to trying it. If you sell apparel, maybe “Show us Dad’s favorite shirt from our collection in action.” This works as a contest where each post (with a hashtag and tagging your account) is an entry. Not only do you get authentic content from real customers, you also subtly advertise your products to the friends of those who post.

A BBQ sauce brand could have people share short grilling videos using the sauce, with Dad at the grill; a gaming store could have user photos of dads playing a game with their kids. With their permission, you can compile these UGC entries into a Father’s Day tribute video or gallery.

Using EmbedAny, you could embed a live social feed of the hashtag on your site’s contest page, so everyone sees the latest entries rolling in (this builds excitement and social proof). Reward the best or a random participant with a prize that complements your product – e.g., the BBQ brand gives a year’s supply of sauces plus a new grill. The authenticity of UGC can significantly boost trust, as most people trust real customer content much more than ads.

11. “Every Purchase = Entry” Giveaway

Turn shopping into a chance to win something extra. For the duration of your Father’s Day campaign, automatically enter customers into a giveaway when they make a purchase. For example, “From June 1-15, every order on our site gets you a chance to Win a $500 Father’s Day Prize Pack.” This kind of giveaway incentivizes buying because customers feel like they might get lucky. Make sure the prize is compelling – perhaps a bundle of your best-selling products or an experience (like tickets to a game, if you can arrange that, plus your merchandise).

A menswear brand could offer a full makeover package (suit, shoes, accessories) as the grand prize. A home tech store might give away a top-tier gadget bundle. The beauty of this approach is that it doesn’t require extra action from the customer (the purchase is their entry), which can boost conversion rate during this period.

Clearly advertise this on your website (“Win a Prize Pack – Order Now to Enter!”) so every visitor knows. Just ensure you have official rules and an easy way to randomly pick an order at the end. Also, consider giving smaller consolation prizes or coupon codes to entrants who don’t win, to keep them happy.

12. Email Subscriber Exclusive Giveaway

Reward your email subscribers (and grow your list) with a subscribers-only giveaway. Advertise that anyone subscribed to your newsletter by a certain date will be entered to win a special Father’s Day prize. This serves two purposes: it encourages sign-ups, and it engages your existing subscribers.

For example, a gadget store might say “Subscribe to our newsletter for a chance to win the Ultimate Smart Home Bundle for Dad.” Promote this on your site (pop-ups or announcement bar) and on social media, emphasizing the exclusive nature (“Only our email family gets this chance”).

Those already on your list are automatically entered – it makes them feel valued and more likely to pay attention to your Father’s Day emails. New subscribers who join for the giveaway can be nurtured with a welcome series that of course highlights your Father’s Day deals.

On the draw date, randomly pick a subscriber (ensure you follow contest regulations regarding no purchase necessary). Announce the winner and maybe even feature a little story if appropriate (“Our subscriber Jane from Texas won the prize for her dad!”). Even those who didn’t win got something out of it – they’re now connected to your brand for future content and offers.

13. Countdown Giveaway Series (Daily/Weekly Wins)

Why limit yourself to one giveaway? Build sustained excitement by running a countdown series of mini giveaways leading up to Father’s Day. For example, in the 5 days before Father’s Day, do a daily giveaway of a small item, and then a grand prize on the final day. This can keep people engaged over multiple days as they come back to your social profile or website to see the next challenge or entry method.

You can vary the entry methods to keep it interesting – one day might be a simple comment entry, another day a quick quiz, another a share or tag challenge. A toy or games store could do a “5 Days of Father’s Day Giveaways” where each day they give out a popular game or gadget that could be a gift for dad.

Participants can enter any or all days (which improves your brand’s social media algorithm performance due to repeated engagement). Make sure to brand the series clearly (use a consistent hashtag and graphic style).

On your site, you might have a landing page that updates with each day’s giveaway – which you can design quickly with a Canva template and publish via Canvify to ensure it’s mobile-friendly and stylish.

To create urgency, use a countdown timer (which EmbedAny can add via a simple widget) on that page showing time left for the current day’s contest.

14. Partnership Giveaway with a Complementary Brand

Similar to collaboration with an influencer, co-host a giveaway with another complementary brand to increase reach. Choose a partner whose products would appeal to your customers on Father’s Day but doesn’t directly compete with you. For example, if you’re a premium tea retailer, partner with a cookies or chocolate brand to give away a “Tea Time with Dad” set (tea + gourmet cookies). Each brand promotes the giveaway to their audience, and participants often have to follow both brands and tag a friend to enter. The prizes are a combination of both brands’ products, which makes the pot even sweeter.

This strategy can dramatically increase your follower count and email list if you require email sign-up. It also halves the work (each brand contributes something, and you share the load of promoting and picking a winner). Plus, you might gain a long-term relationship with that brand for future marketing efforts. When running, be sure to clearly outline how the winner will be chosen and how they’ll receive the prize, especially since it involves two senders. After the contest, both brands can share the winner’s announcement, thanking everyone and possibly offering a consolation discount code to all participants (“Thanks for entering – enjoy 10% off on our store as a Father’s Day treat”).

15. Use Gamification: Spin-to-Win or Wheel Giveaway

Leverage the excitement of instant rewards with a spin-to-win wheel or scratch card pop-up on your website themed for Father’s Day. Apps and tools (many on Shopify) allow you to set up an interactive wheel where visitors enter their email (or perform an action) and get a chance to spin for a prize. Prizes can include small discounts (“10% off now!”), free gift with purchase, or entries into a bigger Father’s Day prize draw. The visual of a spinning wheel or a scratch-off digital card adds an element of game play that can increase engagement and conversion.

For example, a men’s accessories store might have a “Spin the Wheel for a Father’s Day Surprise” where every spin wins something (even if it’s just a small discount or free shipping, plus one slot for the grand prize). This not only gamifies the shopping experience but also grows your email list and can drive immediate sales with the on-the-spot coupons. Ensure the wheel interface matches your Father’s Day theme (maybe use images of ties or tools on the wheel segments) for a cohesive feel. If you collect emails through this, send a follow-up thank you email with their discount code (if they didn’t use it right away), and remind them of your Father’s Day product highlights.

Conclusion

When running any of these giveaways, a dedicated landing page can help centralize information (rules, entry form if needed, showcase of prizes). You can rapidly build a custom Father’s Day giveaway landing page using Canvify – design it in Canva with all the festive details and import it to your Shopify store, hassle-free. This page can include an embedded entry form or social media feed of entries via EmbedAny, making participation and monitoring seamless.

Finally, remember to promote your giveaway widely: send emails to your list, post regularly on all social channels, and consider using paid ads to boost visibility (tying into some of the advertising tactics discussed in our Father’s Day Advertising Ideas blog). A well-promoted giveaway can significantly increase traffic and engagement, and even if not everyone wins, you’ve introduced a ton of new people to your brand right before the holiday.