Your analytics suggest that you are getting decent traffic but are still unable to generate enough sales in comparison? Or maybe you don’t have traffic yet but you want to prepare in advance for best conversion rates. Bringing traffic onto the store is already enough of a challenge and now you have to worry about sales conversions as well. In this blog, we’ll explore effective strategies to help you convert traffic into sales and ensure that visitors not only stay on your site but also make purchases.

Here are our proven tips on how you can improve sales conversions on your Shopify ecommerce store.

Optimize Your Store’s Appearance

Establish trust, safety, and niche expertise through your website design. When someone visits your store, they should get an impression that you are someone they can trust. The appearance of your Shopify store plays a significant role in converting visitors into customers.

Image taken from MobilityEcommerce

Read our detailed blog to learn more about how to design an effective landing page for an ecommerce website.

Use Authentic Images

Don’t rely on commonly found royalty-free images. Bring an authentic feel to your website by asking a Photoshop designer to make something engaging for your landing page. To build trust, you have to be authentic. Make sure product photos are clear, well-lit, and show the product from multiple angles. This helps customers get a better sense of what they’re buying.

Implement Color Psychology

Colors can influence buying decisions. Utilize color psychology to create a compelling and persuasive design. For example, blue conveys trust and professionalism, while red can create a sense of urgency. To learn more about how color psychology affects ecommerce websites conversion, read this article.

Create a Brand Palette of Fonts and Colors

To maintain brand consistency, create a cohesive color palette and font family that reflects your brand values. Canva’s brand palette is a great place to store all of your brand assets. If you use Canva to create website pages, you can now convert those page designs into Shopify stores without any drag & drop builders or coding. Design in Canva and import to Shopify in 1 click with our Shopify app called Canvify.

Optimize User Experience

User experience (UX) directly impacts conversion rates. A well-designed UX keeps visitors engaged and guides them towards making a purchase.

Image taken from Protoypr

What is User Experience and What Are Factors That Can Improve It?

User experience is not something you can quantitatively measure. It’s a result of making visual and non-visual changes in hopes that the user spends more time on the website and possibly makes a purchase decision. For example, you can improve your site design for better user navigation (visual improvement) or readjust the position of certain buttons, carts, products to make them stand out (non-visual improvement).

Ensure Mobile-Friendliness

With a significant amount of traffic coming from mobile devices, it’s essential to have a mobile-friendly website. Make sure your Shopify store is responsive and works well on all devices. Many Shopify drag & drop builders and Canva builders like Canvify offer mobile optimization functionality where you can optimize store design for phones as well.

Enhance Site Speed

Site speed is critical for retaining visitors. Slow-loading pages can drive potential customers away. Optimize images, use a reliable hosting service, and consider using a Content Delivery Network (CDN) to improve load times.

Simple and Intuitive Navigation

Easy navigation helps visitors find what they’re looking for quickly. Use clear categories, a search bar, and logical menu structures to make browsing straightforward.

Add Engaging Animations

Interactive elements and animations can enhance user experience. If you are using Canva for store design, you have great options to add any type of animation to your Shopify store using our app Canvify. This can make your site more engaging and keep visitors interested.

Leverage Social Proof

Social proof builds trust and can significantly impact buying decisions. Incorporate various forms of social proof into your Shopify store.

Image taken from EmbedSocial

Customer Reviews and Testimonials

Display customer reviews and testimonials prominently on product pages. Positive feedback from other buyers can reassure potential customers about the quality of your products.

Showcase User-Generated Content

Encourage customers to share photos of themselves using your products. Display this user-generated content on your website and social media channels to build trust and authenticity.

Highlight Popular Products

Showcase best-selling or popular products to highlight what other customers are buying. This can create a sense of urgency and encourage visitors to make a purchase.

Utilize Effective CTAs

Calls-to-action (CTAs) are crucial for guiding visitors towards conversion. Use clear and compelling CTAs throughout your site.

Image from flickerleap.com

Use Contrasting Colors for CTAs

Make your CTAs stand out by using contrasting colors. For example, if your site’s color scheme is predominantly blue, use a bright orange or green for your CTAs to catch the visitor’s eye. Learn more about what color schemes work best for ecommerce stores.

Create Urgency

Incorporate phrases that create a sense of urgency, such as “Limited Time Offer” or “Shop Now.” This can encourage visitors to take immediate action. For the best learning on this, our best tip is to read a book “Oversubscribed”. You can read its summary on Youtube as well but it will walk you through the best ways to create a brand image and urgency on website and marketing in general.

Strategic Placement

Place CTAs strategically throughout your site. Ensure they are visible without being intrusive. Position them on product pages, within the content, and at checkout to guide visitors seamlessly through the buying process.

Offer Incentives

Incentives can motivate visitors to make a purchase. Implement various incentive strategies to increase conversions.

Image taken from ConvertFlow

Discounts and Promotions

Offer discounts, promotions, or coupon codes to entice visitors to buy. Limited-time offers can create urgency and prompt quicker decisions.

Free Shipping

Free shipping can be a significant motivator for customers. Consider offering free shipping on orders above a certain amount to encourage higher spend.

Loyalty Programs

Implement a loyalty program to reward repeat customers. This can increase customer retention and encourage more frequent purchases.

Provide Excellent Customer Support

Good customer support can make a huge difference in conversion rates. Ensure that your visitors have access to the help they need.

Live Chat

Integrate a live chat feature on your Shopify store to provide immediate assistance. This can help address any questions or concerns visitors may have in real-time, increasing the likelihood of conversion.

Comprehensive FAQ Section

Create a detailed FAQ section covering common questions and concerns. This can help visitors find answers quickly without needing to contact support. This works best for technical products or electronics.

Conclusion

By implementing these strategies, you can enhance your store’s performance and increase your conversion rates. Remember, tools like Canvify can help you seamlessly integrate your design and color strategies into your Shopify store, ensuring a professional and cohesive look. Start applying these tips today and watch your conversions soar!